Beginner Lessons on How to Become an SEO Expert

There is a lot of online competition when one tries to advertise their website among the top on Google. There are different methods such as using advertisement using PPC ads and hiring a search engine optimization (SEO) agency all of which come at a fee. Taking a chance to get your website on top using SEO is one of the best ways that is cost-efficient. Let us look at how one can get more clients, visitors and more action on their websites than their competitors.

Step 1. Identify and List up Competitors

To rank at the top means competition with top opponents, and choosing the right opponents is critical to your success. Identifying high ranking sites that stand between you and your goals is the main thing at this stage. Since it is a lot of work, WebCEO has automated tools that make it easy. Using WebCEO’s “Dangerous Competitors Tool”, one goes to settings and opens the “keywords tab” and types of keywords one wishes to rank for. Then open the “search engines tab” and add your search engines with their locations specified after which you click on “save”.

After scanning, a table of all competitors sites that have ranked better than yours will be shown on for the keywords checked. Using ranked keywords, average ranking position, and Alexa global traffic rank identify relevant competitors.

Step 2. Analyzing Competitors

Competitor weaknesses and strengths are essential in website SEO.

Keywords: On keywords, competitors who rank poorly on certain keywords means you can optimize them on your search engine. Spy on Competitors is a tool that helps to identify high ranked websites who have not taken advantage of your chosen keywords.

Backlinks: Backlinks drive extra user traffic to your website from other websites as well as prompting search engines to give your site a higher rank. For genuine and reputable backlinks, be on the lookout for those who link to your competitors. If such websites are ahead of yours, use WebCEO or Competitor Backlink Spy Tool to show shared backlinks between your competitors.

Brand mentions: Mentions help in strengthening your website presence online and for it to improve, behave well to gain a good reputation from positive mentions. One can monitor his mentions through Google Alerts.

Step 3. Practical Use of the Information Gathered

After getting all the dates, it comes down to strengthening your website in all areas. Looking at your weak areas and opponents areas, it gets down to a real fight now.

Raise your SEO

The qualities of a high-quality website keep on rising with time, it is best to keep up with the trend. Through creating quality content and providing, less page load time, increased click-through rates, the best possible user experience, and a mobile-friendly site, one SEO gets higher.

Listing on Niche Platforms

As one seeks to enlarge their presence online, be on the lookout for relevant areas where you can get a mention, but your competitors have not exploited. Use Google search without competitor’s brands to acquire such resources.

Use Social Media

Use not only Facebook as most websites do. Use Twitter, Pinterest, Google Plus and LinkedIn among others also, putting a link to your website on these pages. Post engaging content regularly using emojis, high-quality images, and hashtags, tagging influential people and bloggers from your niche.

Down Opposing Opponents

When you are competing with let say two websites, and one is performing better than in the other in one aspect, use the same aspect to beat the weaker website too.