There is a lot of online competition when one
tries to advertise their website among the top on Google. There are different methods
such as using advertisement using PPC ads and hiring a search engine optimization (SEO) agency all of which come at a fee. Taking a chance to get
your website on top using SEO is one of the best ways that is cost-efficient.
Let us look at how one can get more clients, visitors and more action on their
websites than their competitors.
Step 1. Identify and List up Competitors
To rank at the top means competition with top
opponents, and choosing the right opponents is critical to your success. Identifying
high ranking sites that stand between you and your goals is the main thing at
this stage. Since it is a lot of work, WebCEO has automated tools that make it
easy. Using WebCEO’s “Dangerous Competitors Tool”, one goes to settings and
opens the “keywords tab” and types of keywords one wishes to rank for. Then
open the “search engines tab” and add your search engines with their locations
specified after which you click on “save”.
After scanning, a table of all competitors sites
that have ranked better than yours will be shown on for the keywords checked.
Using ranked keywords, average ranking position, and Alexa global traffic rank
identify relevant competitors.
Step 2. Analyzing Competitors
Competitor weaknesses and strengths are essential
in website SEO.
Keywords: On keywords, competitors who rank
poorly on certain keywords means you can optimize them on your search engine.
Spy on Competitors is a tool that helps to identify high ranked websites who
have not taken advantage of your chosen keywords.
Backlinks: Backlinks drive extra user traffic to
your website from other websites as well as prompting search engines to give
your site a higher rank. For genuine and reputable backlinks, be on the lookout
for those who link to your competitors. If such websites are ahead of yours,
use WebCEO or Competitor Backlink Spy Tool to show shared backlinks between
your competitors.
Brand mentions: Mentions help in strengthening
your website presence online and for it to improve, behave well to gain a good
reputation from positive mentions. One can monitor his mentions through Google
Alerts.
Step 3. Practical Use of the Information Gathered
After getting all the dates, it comes down to
strengthening your website in all areas. Looking at your weak areas and opponents
areas, it gets down to a real fight now.
Raise your SEO
The qualities of a high-quality website keep on
rising with time, it is best to keep up with the trend. Through creating
quality content and providing, less page load time, increased click-through
rates, the best possible user experience, and a mobile-friendly site, one SEO
gets higher.
Listing on Niche Platforms
As one seeks to enlarge their presence online, be
on the lookout for relevant areas where you can get a mention, but your competitors
have not exploited. Use Google search without competitor’s brands to acquire
such resources.
Use Social Media
Use not only Facebook as most websites do. Use
Twitter, Pinterest, Google Plus and LinkedIn among others also, putting a link
to your website on these pages. Post engaging content regularly using emojis,
high-quality images, and hashtags, tagging influential people and bloggers from
your niche.
Down Opposing Opponents
When you are competing with let say two websites,
and one is performing better than in the other in one aspect, use the same
aspect to beat the weaker website too.
